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How to make your exhibit stand out In the last issue of Home & Country. page ll) featured a story on planning good exhibits, Here are a couple of follow-ups to that information. If your display is at a Fair or mail, chances are you are competing with many other displays to attract and hold the attention of the public. Ways to at- tract attention include: 1 Lighting â€" Accent lighting (Clip on spot lights] helps to draw attention In select areas of your booth‘ even in a well-lit building. 2 Demonstrations fl Audiences like to watch people doing things. incor- porating a demonstration into your ex? hibit Wlll enable you to compete for the audience's attention. 3. Promotional Items â€" Giveaway pcnctls, balloons, pens, recipes. fringe magnets, pins, etc. are ways of attrace ling people to your booth and then send- Ing them away with a reminder of your message. Because promotional items can be expensive. you might use them as prizes for participating in a game tir quiz. 4 Games and Quizzes 7 Ag Rou- lcttc, ‘rlL'eTllL'rri.K' or quizzes using com- puters providc a hub of activity. De- pending on the questions asked. this can also he educational. 5. Free Draw 7 You can put together it selection of locally produced foods for El draw. Sometimes companies will donate :1 barbecue. microwave etc. for tree draws in return for publicity. 6 Exhibit Design â€" Bi: sure your use olt'olnr attracts attention to the main locus. lll’lti does not compete with or overpower your message. A flashing light. revolving turntable or other mov- ing llL‘ll't can also draw iittcntion. Curie trusting but complementary shapes. sizes and texture of \IchClS on display can also have an impact, 7. Actual Objects â€" Using the "real thing." Is more effective because it appeals to all five senses! If you are using live animals, check with the public health depamnent regarding regulations. DO not have a live animal at or near your display if you are sampling food. Recipes which are preâ€" pared and attractively arranged are effective on display but should be covered with clear, transparent imp of a plexiglass dome cover to pmtm but change often for optjmum appeamm When the “real thing” is not avajlable or appropriate, consider a model of it e.g. plastic egg. A good exhibit board helps to give an exhibit unity, dimension and in- terest. It should be: self-Supporting; a suitable size for allotted table or floor space; provide a frame for the exhibit; and block out distracting elements, so attention is focused on the message. Things to consider when building or purchasing an exhibit board include: 1. Function: * what type of visuals do you want to place on it? * is it versatile (can it be adapted to be used as both a floor and table- top exhibit)? 2. Cost: “ what is the cost? " does the amount of use it will receive justify the cost? ‘ will you also have to purchase visuals (added expense)? 3. Reuse: ‘ is the material durable enough to be reused? is it washable or easily cleaned? Thinking of building or purchasing an exhibit board? 4. Color: * what color is the most versath to use with the rest of the disrligt 5. Weatherproof: * is it to be used indoors and/n. .3“. doors? Stability: canit withstanda lot of wen lid tear? * is it well-balanced (won‘t !- i": over)? *9 Assistance: is it portable (lightweight)? * will you require assistance «it putting up the booth and ml» ; ll down? * can it be transported by car *74 Storage: where will it be stored? Ho“ My. whom? "5Jo 10 H St G April. May 1939